Chick-fil-A Tries to Move Forward and Expand Outward after Gay Marriage Crisis

by cindybrugge

After last week’s post about a Christian organization making a PR mistake regarding homosexuality, another Christian company is trying to regain ground from their previous failings.

Chick-fil-A announced this week that it would begin an effort to bring the chicken franchise to the Big Apple.

As a born and raised Texan, I am quite familiar with the fast food chain and it’s ideology. It’s hard not to be. The store is closed on Sundays and includes its Christian-based ideals on the walls of its dining rooms.

These ideals clashed with popular opinion in July 2012, when Chick-fil-A CEO Dan Cathy tweeted his conservative views about gay marriage. His tweet led to outrage by the American LGBT community. Many LGBT supporters arranged boycotts and “kiss-ins” to openly fight the statement.

Kim Harrell, Paula Tyer

The company worked to reverse this negative opinion about the brand, but unfortunately, Cathy tweeted a similarly controversial statement a year later, after the Supreme Court struck down the Defense of Marriage Act and granted more rights to gay couples.

New York City has traditionally been a gay-friendly city. It has been home to the Stonewall Riots, which was one of the first major events of the American gay rights movement.

Therefore, it’s expected that the NYC LGBT community may not be so quick to forgive and forget. There has been speculation that the chain may not find success in New York City, as it has in the traditionally more conservative South.

“We don’t need bigots coming to New York City,” said openly gay councilman, Daniel Dromm (Huffington Post). “They are not welcome here unless they can embrace all of New York’s diverse community, including the LGBT community.”

Obviously, this is the answer of one extreme opinion. However, it might be the general consensus, unless Chick-fil-A calms down on its social issue commentary.

Likely guided by Chick-fil-A’s public relations counsel, Cathy has made a commitment not to speak out about his personal opinions publicly.

This is absolutely necessary, unless the chain would like to limit itself to the Bible Belt. With a growing percentage of the American population in favor of same-sex marriage, Chick-fil-A is going to face more and more scrutiny for its decision.

While support of same-sex marriage may not sway many customers away from eating at Chick-fil-A (as it certainly has not for me), it also shouldn’t be an issue that Chick-fil-A should focus on.